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Privacy Statement

1 Apr 2022

First things first – your privacy is important to us. That might be the kind of thing all these notices say, but we mean it. You place your trust in us by using Visit Kenya services and we value that trust. That means we’re committed to protecting and safeguarding any personal data you give us. We act in our customers’ best interest and we are transparent about the processing of your personal data.

This document describes how we use and process your personal data, provided in a readable and transparent manner. It also tells you what rights you can exercise in relation to your personal data and how you can contact us. Please also read our Cookie Statement, which tells you how Visit Kenya uses cookies and other similar tracking technologies.

If you’ve used us before, you know that Visit Kenya offers online travel-related services through our own websites and mobile apps, as well as other online platforms such as partners’ websites and social media. We’d like to point out that all the information you are about to read, generally applies to not one, not two, but all of these platforms.

In fact, this single privacy statement applies to any kind of customer information we collect through all of the above platforms or by any other means connected to these platforms (such as when you contact our customer service team by email).

We might amend the Privacy Statement from time to time, so we recommend you visit this page occasionally to make sure you know where you stand. If we make any updates to the Privacy Statement that will impact you significantly, we’ll notify you about the changes before any new activities begin.

Terms we use in this Privacy Statement

‘Travel Experience’ means the various different travel products and services that can be ordered, acquired, purchased, bought, paid, rented, provided, reserved, combined, or consummated by you from the Service Provider.

‘Service Provider’ means the provider of accommodation (e. g. hotel, motel, apartment, bed & breakfast, landlord), attractions (e. g. (theme) parks, museums, sightseeing tours), transportation provider (e. g. car rentals, cruises, rail, airport rides, coach tours, transfers), tour operators, travel insurances and any other travel or related product or service as from time to time available for Reservation on the platform.

‘Booking’ means the online purchase, order, (facilitated) payment or reservation service as offered or enabled by Visit Kenya in respect of various products and services as from time to time made available by Service Providers on the platform.

‘Reservation’ means the order, purchase, payment, booking or reservation of a Travel Experience.

1. What kind of personal data does Visit Kenya collect?

We can’t help you book the perfect Travel Experience without information, so when you use our services there are certain things we ask for. This is typically routine information – your name, preferred contact details, the names of the people travelling with you and your payment information. You might also decide to submit additional information related to your upcoming Travel Experience (for example, your anticipated arrival time).

In addition to this, we also collect information from the computer, phone, tablet or other device you use to access our services. This includes the IP address, the browser you’re using and your language settings. There are also situations in which we receive information about you from others or when we automatically collect other information.

This is the general overview but if you’d like to know more about the information we collect, we go into more detail below.

Why does Visit Kenya collect and use your personal data?

The main reason we ask you for personal details is to help you organise your online Travel Reservations and ensure you get the best service possible.

We also use your personal data to contact you about the latest deals, special offers and other products or services we think you might be interested in. There are other uses, too. If you’d like to find out what they are, read on for a more detailed explanation.

How does Visit Kenya share your data with third parties?

There are different parties integrated into Visit Kenya’s services, in various ways and for various reasons. The primary reason we share your data is to supply the Service Provider with the relevant information to complete your Reservation.

We also involve other parties to provide you with the Visit Kenya services. This includes, for example, financial institutions, advertisers, subsidiaries of the Visit Kenya corporate group and the other companies that form the Booking Holdings Inc. corporate group. Or, in some cases, if we’re required to by law, we might share your data with governmental or other authorities

Below, we go into more detail about how the information you share with us is used and exchanged with these parties.

How is your personal data shared and further processed for ground transport services?

Visit Kenya uses your data to offer you ground transport services via the Visit Kenya websites and apps.

How does Visit Kenya process communications that you and your Service Provider may send via Visit Kenya?

Visit Kenya can help you and Service Providers exchange information or requests about services and existing Travel Reservations, through the Visit Kenya platform.

How does Visit Kenya make use of mobile devices?

We offer free apps, through which we also collect and process personal data. This works in much the same way as our website, but they also allow you to benefit from the location services available on your mobile device(s).

How does Visit Kenya make use of social media?

The use of social media may be integrated into Visit Kenya services in various ways. These will involve us collecting some of your personal data or the social media provider receiving some of your information.

What security and retention procedures does Visit Kenya put in place to safeguard your personal data?

We have implemented a range of procedures to prevent unauthorised access to, and the misuse of, personal data that we process.

How does Visit Kenya treat personal data belonging to children?

Unless indicated otherwise, Visit Kenya is a service you are only allowed to use if you are over 16 years of age. We only process information about children with the consent of their parents or legal guardians, or when the information is shared with us by the parents or legal guardians themselves.

How can you control the personal data you’ve given to Visit Kenya?

You have the right to review the personal data we keep about you at any time. You can request access to or deletion of your personal data.

Who is responsible for the processing of personal data on the Visit Kenya website and apps?

Visit Kenya Limited, located in Nairobi, Kenya, controls the processing of personal data for the provision of its services, that includes its websites and mobile apps.

What kind of personal data does Visit Kenya collect?

OK, so you’re looking for some more in-depth information. Here’s a closer look at what we collect.

Personal data you give to us.

Visit Kenya collects and uses information you provide to us. When you make a Reservation, you are (at a minimum) asked for your name and email address.

Depending on the Reservation, we may also ask for your home address, telephone number, payment information, date of birth, current location (in the case of on-demand services), the names of the people travelling with you and any preferences you might have for your Travel Experience (such as dietary or accessibility requirements). In some cases you may also be able to check-in online with the Service Provider, for which we will ask you to share passport information or a driving licence and signatures.

If you need to get in touch with our customer service team, contact your Service Provider through us, or reach out to us in a different way (such as social media or via a chatbot) we’ll collect information from you there, too. This applies whether you are contacting us with feedback or asking for help using our services.

You might also be invited to write reviews to help inform others about the experiences you had on your Travel Experience. When you write a review on the Visit Kenya platform, we’ll collect any information you’ve included, along with your display name and avatar (if you choose one).

There are other instances where you’ll provide us with information, as well. For example, if you’re browsing with your mobile device, you can decide to allow Visit Kenya to see your current location or grant us access to some contact details. This helps us to give you the best possible service and experience by, for example, showing you our city guides, suggesting the nearest restaurants or attractions to your location or making other recommendations.

If you create a user account, we’ll also store your personal settings, uploaded photos, and reviews of previous bookings. This saved data can be used to help you plan and manage future Travel Reservations or benefit from other features only available to account holders (such as incentives or other benefits).

We may offer you referral programs or sweepstakes, and participating in these will mean providing us with relevant personal data.

Personal data you give us about others.

Of course, you might not simply be making a Reservation for yourself. You might be taking a Travel Experience with other people or making a reservation on someone else’s behalf. In both those scenarios, you will provide their details as part of the Reservation.

In some cases, you might use Visit Kenya to share information with others. This can take the form of sharing a wishlist, taking part in a travel community or participating in a referral programme, as described when you use the relevant feature.

At this point, we have to make it clear that it’s your responsibility to ensure that the person or people you have provided personal data about are aware that you’ve done so, and that they have understood and accepted how Visit Kenya uses their information (as described in this Privacy Statement).

Personal data we collect automatically.

Whether or not you end up making a Reservation, when you visit our websites or apps we automatically collect certain information. This includes your IP address, the date and time you accessed our services, and information about your computer’s hardware and software (such as the operating system, the internet browser used, software/application version data and your language settings). We also collect information about clicks and which pages have been shown to you.

If you’re using a mobile device, we collect data that identifies the device, as well as data about your device-specific settings and characteristics, app crashes and other system activity. When you make a Reservation using this kind of device, our system registers how you made your reservation (on which website), and/or which site you came from when you entered the Visit Kenya website or app.

Personal data we receive from other sources.

It’s not just the things you tell us, though – we may also receive information about you from other sources. These include business partners, such as affiliate partners, subsidiaries of the Visit Kenya and other independent third parties.

Anything we receive from these partners may be combined with information provided by you. For example, Visit Kenya Reservation services are not only made available via Visit Kenya and the Visit Kenya apps, but are also integrated into services of affiliate partners you can find online. When you use any of these services, you provide the reservation details to our business partners who then forward your details to us.

We also integrate with third party service providers to facilitate payments between you and Service Providers. These service providers share payment information so we can administer and handle your Reservation, making sure everything goes as smoothly as possible for you.

Additionally, we collect information in the regrettable case that we receive a complaint about you from a Service Provider, for example in the case of misconduct.

Another way we might receive data about you, is through the communication services integrated into our platforms. These communication services offer you a way to contact the Service Provider you’ve booked with to discuss your stay. In some cases, we receive metadata about these communication activities (such as who you are, where you called from, and the date and length of the call).

We may also receive information about you in order to show you more relevant ads, such as the additional cookie data Visit Kenya social media partners make available to us.

When you link your Visit Kenya user account to your social media account, you might trigger exchanges of data between Visit Kenya and that social media provider. You can always choose not to share that data.

Service Providers may share information about you with Visit Kenya, too. This could happen if you have support questions about a pending Reservation, or if disputes or other issues arise about a Reservation.

Why does Visit Kenya collect and use your personal data?

We use the information collected about you for a variety of purposes. Your personal data may be used in the following ways:

Travel Reservations: First and foremost, we use your personal data to complete and administer your online Reservation – which is essential for us to provide this service for you. This includes sending you communications that relate to your Reservation, such as confirmations, modifications and reminders. In some cases, this may also include processing your personal data to enable online check-in with the Service Provider or processing personal data in relation to possible damage deposits.

Customer service: We provide international customer service from our local office and we’re here to help 7 days a week. Sharing relevant details, such as reservation information or information about your user account with our customer service staff allows us to respond when you need us. This includes helping you to contact the right Service Provider and responding to any questions you might have about your Reservation (or any other queries, for that matter).

Account facilities: Visit Kenya users can create an account on our website or apps. We use the information you give us to administer this account, allowing you to do a number of useful things. You can manage your Travel Reservations, take advantage of special offers, make future Travel Reservations easily and manage your personal settings.

Managing personal settings gives you the ability to keep and share lists, share photos, easily see Bookings you’ve searched for and check travel-related information you’ve provided. You can also see any reviews you’ve written.

If you want to, you can share certain information as part of your user account, by creating a public profile under your own first name or a screen name you choose.

Online groups: We give account holders the chance to connect and interact with each other through online groups or forums, such as travel communities.

Marketing activities: We use your information for marketing activities. These activities include:

Using your contact information to send you regular news about travel-related products and services. You can unsubscribe from email marketing communications quickly, easily and at any time. All you need to do is click on the ‘Unsubscribe’ link included in each newsletter or other communication.

Based on your information, individualised offers might be shown to you on the Visit Kenya website, in mobile apps or on third-party websites/apps (including social media sites) and the content of the site displayed to you might be personalised. These could be offers that you can book directly on the visitkenya. or. ke website, on co-branded sites, or other third-party offers or products we think you might find interesting.

When you participate in other promotional activities (such as referral programmes or competitions), only relevant information will be used to administer these promotions.

Communicating with you: There might be other times when we get in touch, including by email, by chatbot, by post, by phone or by texting you. Which method we choose depends on the contact information you’ve previously shared.

We process the communications you send to us. There could be a number of reasons for this, including:

Responding to and handling any requests you or your Service Provider have made. Visit Kenya also offers customers and Service Providers various ways to exchange information, requests and comments about Service Providers and existing Travel Reservations via Visit Kenya.

If you have started but not finished a Reservation online, we might contact you to invite you to continue with your reservation. We believe that this additional service benefits you as it allows you to pick up the process where you left off without having to search for a Service Provider or fill in your reservation details again.

When you use our services, we might send you a questionnaire or invite you to provide a review about your experience with Visit Kenya or the Service Provider.

We also send you other material related to your Travel Reservations, such as how to contact Visit Kenya if you need assistance while you’re away, and information that we feel might be useful to you in planning or getting the best out of your Travel Experience. We might also send you material related to upcoming Travel Reservations or a summary of previous Travel Reservations you made through Visit Kenya.

Even if you don’t have an upcoming Reservation, we may still need to send you other administrative messages, which could include security alerts.

In case of misconduct, we may send you a notice and/or warning.

Market research: We sometimes invite our customers to take part in market research. Please see the information that accompanies this kind of invitation to understand what personal data will be collected and how that data is used.

Improving our services: We also use personal data for analytical purposes and product improvement. This is part of our commitment to making our services better and enhancing the user experience.

In this case, we use data for testing and troubleshooting purposes, as well as to generate statistics about our business. The main goal here is to get insights into how our services perform, how they are used, and ultimately to optimise and customise our website and apps, making them easier and more meaningful to use. As much as possible, we strive to use anonymised and de-identified personal data for this analytical work.

Providing the best price applicable to you, depending on where you are based: When you search our apps or website, for example to find an accommodation, a rental car or a flight, we process your IP address to confirm whether you are in the European Economic Area (EEA) or in another country. We do this to offer you the best price for the region (EEA) or country (non-EEA) where you are based.

Customer reviews and other destination-related information: During and after your Travel Experience, we might invite you to submit a review. We can also make it possible for the people you’re travelling with or whom you’ve booked a reservation for to do this instead. This invite asks for information about the Service Provider or the destination.

If you have a Visit Kenya account, you can choose to display a screen name next to your review, instead of your real name. If you’d like to set a screen name, you can do that in your account settings. Adding an avatar is also possible.

By completing a review, you’re agreeing that it can be displayed (as described in detail in our Terms and Conditions) on, for example, the relevant Service Provider information page on our websites, on our mobile apps, on our social media accounts and social media apps, or on the online platform of the relevant Service Provider or business partner’s website. This is to inform other travellers about the quality of the Booking you used, the destination you have chosen or any other experiences you choose to share.

Call monitoring: When you make calls to our customer service team, Visit Kenya uses an automated telephone number detection system to match your telephone number to your existing reservations. This can help save time for both you and our customer service staff. However, our customer service staff may still ask for authentication, which helps to keep your reservation details confidential.

During calls with our customer service team, live listening might be carried out or calls might be recorded for quality control and training purposes. This includes the usage of the recordings for the handling of complaints, legal claims and for fraud detection.

We do not record all calls. In the case that a call is recorded, each recording is kept for a limited amount of time before being automatically deleted. This is unless we have determined that it’s necessary to keep the recording for fraud investigation or legal purposes. You can read more about this below.

Promotion of a safe and trustworthy service: To create a trustworthy environment for you, the people you bring with you on your Travel Experience, Visit Kenya’s business partners and our Service Providers, we continuously analyse and use certain personal data to detect and prevent fraud and other illegal or unwanted activities.

Similarly, we use personal data for risk assessment and security purposes, including when you report a safety concern, or for the authentication of users and reservations. When we do this we may have to stop or put certain Travel Reservations on hold until we’ve finished our assessment.

Legal purposes: Finally, in certain cases, we may need to use your information to handle and resolve legal claims and disputes, for regulatory investigations and compliance, to enforce the Visit Kenya online reservation service terms of use or to comply with lawful requests from law enforcement.

Providing your personal data to Visit Kenya is voluntary. However, we may only be able to provide you with certain services if we can collect some personal data. For instance, we can’t process your Reservation if we don’t collect your name and contact details.

If we use automation to process personal data which produces legal effects or similarly significantly affects you, we’ll always implement the necessary measures to safeguard your rights and freedoms. This includes the right to obtain human intervention.

To process your personal data as described above, we rely on the following legal bases:

As applicable, for purpose A and B, Visit Kenya relies on the legal basis that the processing of personal data is necessary for the performance of a contract, specifically to finalise and administer your Reservation.

If the required personal data is not provided, Visit Kenya cannot finalise the Reservation, nor can we provide customer service. In view of purposes C to L, Visit Kenya relies on its (or third parties’) legitimate interest, to provide and improve services and to prevent fraud and other illegal acts (as set out more specifically under C to L).

When using personal data to serve Visit Kenya’s or a third party’s legitimate interest, Visit Kenya will always balance your rights and interests in the protection of your personal data against Visit Kenya’s rights and interests or those of the third party. For purposes M, Visit Kenya also relies, where applicable, on compliance with legal obligations (such as lawful law enforcement requests).

Finally, where needed under applicable law, Visit Kenya will obtain your consent prior to processing your personal data, including for email marketing purposes or as otherwise required by law.

How does Visit Kenya share your data with third parties?

In certain circumstances, we’ll share your personal data with third parties. These third parties include:

The Service Provider you booked: In order to complete your Reservation, we transfer relevant reservation details to the Service Provider you have booked. This is one of the most essential things we do for you.

Depending on the Reservation and the Service Provider, the details we share can include your name, contact and payment details, the names of the people accompanying you and any other information or preferences you specified when you made your Reservation.

In certain cases, we also provide some additional historical information about you to the Service Provider. This includes whether you’ve already booked with them in the past, the number of completed bookings you’ve made with Visit Kenya, a confirmation that no misconduct has been reported about you, the percentage of bookings you’ve cancelled in the past or whether you’ve given reviews about past bookings.

If you have a query about your Travel Experience, we may contact the Service Provider to handle your request. Unless payment is made during the booking process, via the Visit Kenya website, we will forward your credit card details to the booked Service Provider for further handling (assuming you’ve provided us with those details).

In cases of Reservation-related claims or disputes, we may provide the Service Provider with your contact details and other information about the booking process, as needed to resolve the situation. This can include, but might not be limited to, your email address and a copy of your reservation confirmation as proof that a Reservation was made or to confirm reasons for cancellation.

For completeness, Service Providers will further process your personal data outside of the control of Visit Kenya. Service Providers may also ask for additional personal data, for instance to provide additional services, or to comply with local restrictions. If available, please read the Privacy Statement of the Service Provider to understand how they process your personal data.

Connectivity Providers: Please note that certain Service Providers may need us to share your personal data with a contracted Connectivity Provider in order to be able to finalise and administer your reservation. Connectivity providers act on behalf of Service Providers and help them to manage their reservations.

Third-party service providers: We use service providers from outside of the Visit Kenya corporate group to support us in providing our services. These include:

Customer support

Market research

Fraud detection and prevention (including anti-fraud screening)

Insurance claims


We use third parties to process payments, handle chargebacks or provide billing collection services. When a chargeback is requested for your Reservation, either by you or by the holder of the credit card used to make your reservation, we need to share certain reservation details with the payment service provider and the relevant financial institution so they can handle the chargeback. This may also include a copy of your reservation confirmation or the IP address used to make your reservation. We may share information with relevant financial institutions, if we consider it strictly necessary for fraud detection and prevention purposes.

Marketing services

We share personal data with advertising partners, including your email address, as part of marketing Visit Kenya services via third parties (to ensure that relevant advertisements are shown to the right audience). We use techniques such as hashing to enable the matching of your email address with an existing customer database, so that your email address cannot be used for other purposes.

Advertising partners

We use advertising partners, such as metasearch providers, to allow you to compare our offers with offers from other Online Travel Agencies (OTAs). When you make a reservation on Visit Kenya after using an advertising partner, we will send the details of the reservation that you made on Visit Kenya to that partner.

Competent authorities: We disclose personal data to law enforcement to the extent that it is required by law or is strictly necessary for the prevention, detection or prosecution of criminal acts and fraud, or if we are otherwise legally obliged to do so. We may need to further disclose personal data to competent authorities to protect and defend our rights or properties, or the rights and properties of our business partners.

Business partners: We work with many business partners around the world. These business partners distribute and advertise Visit Kenya services, including the services and products of our Service Providers.

When you make a reservation on one of our business partners’ websites or apps, certain personal data that you give them, such as your name and email address, your address, payment details and other relevant information, will be forwarded to us to finalise and manage your Reservation.

If customer service is provided by the business partner, Visit Kenya will share relevant reservation details with them (as and when needed) in order to provide you with appropriate and efficient support.

When you make a reservation through one of our business partners’ websites, the business partners can receive certain parts of your personal data related to the specific reservation and your interactions on these partner websites. This is for their commercial purposes.

When you make a reservation on a business partners’ website, please also take the time to read their privacy notice if you’d like to understand how they process your personal data.

For fraud detection and prevention purposes, we may also exchange information about our users with business partners – but only when strictly necessary

If an insurance claim is made, concerning you and a Service Provider, we may provide the necessary data (including personal data) to the insurance company for further processing.

Partner Offer: We may present you with a ‘Partner Offer’. When you book a stay marked ‘Partner Offer’, your reservation will be facilitated by a Service Provider who is separate from the accommodation you’re booking. As part of the reservation process, we’ll need to share some relevant personal data with this business partner.

If you book a Partner Offer, please review the information provided in the booking process or check your reservation confirmation for more information about the Service Provider and how your personal data will be further processed by them.

How is your personal data shared and further processed for ground transport services?

Visit Kenya Transport Limited, is a private limited liability company, incorporated under the laws of Kenya with offices at 1025 Bruce House, Nairobi.

Visit Kenya offers you ground transport services via Visit Kenya websites and apps. This means that when you’re booking or browsing for ground transport services via the app or website, Visit Kenya is not collectively responsible for the collection and use of your personal data.

In addition to the data we process to allow you to search for ground transport services and make your booking, Visit Kenya and the Service Provider can also use your personal data independently.

How does Visit Kenya process communications that you and your booked Service Provider may send via Visit Kenya?

Visit Kenya can offer you and Service Providers various ways to communicate about the Bookings and existing Travel Reservations, directing the communications via Visit Kenya. This also allows you and your Service Provider to contact Visit Kenya with questions about your Reservation through the website, our apps and the other channels that we make available.

Visit Kenya accesses communications and may use automated systems to review, scan, and analyse communications for the following reasons:

Security purposes

Fraud prevention

Compliance with legal and regulatory requirements

Investigations of potential misconduct

Product development and improvement


Customer engagement (including to provide you with information and offers that we believe may be of interest to you)

Customer or technical support

We reserve the right to review or block the delivery of communications that we, in our sole discretion, believe might contain malicious content or spam, or pose a risk to you, Service Providers, Visit Kenya or others.

All communications sent or received using Visit Kenya communication tools will be received and stored by Visit Kenya. Service Providers and Business partners you’ve booked a Reservation through might also choose to communicate with you directly by email or through other channels that Visit Kenya does not control.


How does Visit Kenya make use of mobile devices?

We offer free apps for a range of different mobile devices, as well as versions of our regular website that have been optimised for browsing on a mobile and tablet.

These apps and mobile websites process the personal details you give us in much the same way as our website does. They also allow you to use location services to find Bookings nearby, if you want to.

With your consent, we may send you push notifications with information about your Reservation. You can also choose to grant us access to your location data or contact details in order to provide services you’ve requested. If you upload pictures to our platform, these pictures may include location information (known as metadata) as well. Please read your mobile device’s instructions to understand how to change your settings and control the sharing of this category of data.

When you choose to use our ‘Voice Assistant’ to search our services or manage your bookings, your speech will be anonymously translated into text by a third-party service provider. You will need to give us access to your device’s microphone to use this feature.

In order to optimise our services and marketing activities, and to make sure we give you a consistent user experience, we use something known as ‘cross-device tracking’. This can be done with or without the use of cookies.

With cross-device tracking, Visit Kenya is able to track user activity across multiple devices. As part of cross-device tracking, we may combine data collected from a particular browser or mobile device with data from another computer or device used by the same customer.

In order to optimise the content of the Visit Kenya newsletter, we combine searches and reservations made from different computers and devices. You can unsubscribe from the Visit Kenya newsletter at any time.

Personalised ads shown to you on other websites or in apps, can be offered based on your activities on linked computers and devices. By changing the cookie settings on your device, you can change your cross-device tracking settings for advertisement purposes. You should know that logging out of your Visit Kenya account doesn’t mean that you will no longer receive personalised ads.


How does Visit Kenya make use of social media?

At Visit Kenya, we use social media in different ways. We use it to facilitate the use of online reservation services, but also to promote our Service Providers’ travel-related products and services and to advertise, improve and facilitate our own services.

Note that the use of social media features can result in the exchange of personal data between Visit Kenya and the social media service provider, as we describe below. You are free not to use any of the social media features available to you.

Sign in with your social media account. We offer you the opportunity to sign in to a Visit Kenya user account with one of your social media accounts. We do this to reduce the need for you to remember different usernames and passwords for different online services.

After you’ve signed in once, you’ll be able to use your social media account to sign into your Visit Kenya account. You can decouple your Visit Kenya user account from your chosen social media account any time you want to.

Integration of social media plugins. We have also integrated social media plugins into the Visit Kenya website and apps. This means that when you click or tap on one of the buttons (such as Facebook’s ‘Like’ button), certain information is shared with these social media providers.

If you’re logged into your social media account when you click or tap one of these buttons, your social media provider may relate this information to your social media account. Depending on your settings, they might also display these actions on your social media profile, to be seen by others in your network.

Other social media services and features. We may integrate other social media services (like social media messaging) for you to interact with Visit Kenya or with your contacts about our services.

We may maintain social media accounts and offer apps on several social media sites. Whenever you connect with Visit Kenya through social media, your social media service provider may allow you to share information with us.

If you choose to share, your social media provider will generally inform you about which information will be shared. For example, when you sign into a Visit Kenya user account using your social media account, certain information from that account may be shared with Visit Kenya. This includes your email address, your age and the profile pictures you’ve saved – depending on what you authorise in your social media account.

When you register with a Visit Kenya social media app or connect to a social media messaging service without a Visit Kenya user account, the information you choose to share with us may include the basic information available in your social media profile (including your email address, status updates and a list of your contacts).

We’ll use this information to help provide you with the service you requested – for example, to forward a message you want to send to your contacts, or to create a personalised user experience in the app or on our websites. It means that if you want us to, we can tailor our services to suit your needs, connecting you and your friends with the best travel destinations and analysing and improving our travel-related services.

Your social media provider will be able to tell you more about how they use and process your data when you connect to Visit Kenya through them. This can include combining the personal data they collect when you use Visit Kenya through them with information they collect when you use other online platforms you have also linked to your social media account.

If you decide to connect using your Facebook or Google account, please review the following links for information about how these parties use data they receive: Facebook and Google.


What security and retention procedures does Visit Kenya put in place to safeguard your personal data?

We have procedures in place to prevent unauthorised access to, and the misuse of, personal data.

We use appropriate business systems and procedures to protect and safeguard the personal data you give us. We also use security procedures and technical and physical restrictions for accessing and using the personal data on our servers. Only authorised personnel are permitted to access personal data in the course of their work.

We’ll keep your personal data for as long as is necessary to enable you to use our services or to provide our services to you (including maintaining any Visit Kenya user accounts you may have), to comply with applicable laws, resolve any disputes and otherwise to allow us to conduct our business, including to detect and prevent fraud and/or other illegal activities. All personal data we keep about you as a Visit Kenya customer is covered by this Privacy Statement.

For added protection, we strongly recommend that you set up two-factor authentication for your Visit Kenya user account. This adds an extra authentication step, to make sure that anyone who gets hold of your username and password (e. g. through phishing or social engineering) won’t be able to get into your account. You can set this up in the Security section of your account settings.


How does Visit Kenya treat personal data belonging to children?

Our services aren’t intended for children under 16 years old, and we’ll never collect their data unless it’s provided by (and with the consent of) a parent or guardian. The limited circumstances we might need to collect the personal data of children under 16 years old include: as part of a reservation, the purchase of other travel-related services, or in other exceptional circumstances (such as features addressed to families). Again, this will only be used and collected as provided by a parent or guardian and with their consent.

If we become aware that we’ve processed the information of a child under 16 years old without the valid consent of a parent or guardian, we will delete it.


How can you control the personal data you’ve given to Visit Kenya?

We want you to be in control of how your personal data is used by us. You can do this in the following ways:

We want you to be in control of how your personal data is used by us. You can do this in the following ways:

You can ask us for a copy of the personal data we hold about you,

You can inform us of any changes to your personal data, or you can ask us to correct any of the personal data we hold about you. As explained below, you can make some of these changes yourself, online, when you have a user account,

In certain situations, you can ask us to erase, block, or restrict the processing of the personal data we hold about you, or object to particular ways in which we are using your personal data,

In certain situations, you can also ask us to send the personal data you have given us to a third party,

Where we are using your personal data on the basis of your consent, you are entitled to withdraw that consent at any time subject to applicable law, and

Where we process your personal data based on legitimate interest or the public interest, you have the right to object to that use of your personal data at any time, subject to applicable law.

We rely on you to make sure that your personal information is complete, accurate and current. Please do let us know about any changes to, or inaccuracies in, your personal information as soon as possible.

If you have a Visit Kenya user account, you can access a lot of your personal data through our website or apps. You’ll generally find the option to add, update or remove information we have about you in your account settings.

If any of the personal data we have about you isn’t accessible through our website or apps, you can send us a request.


Who is responsible for the processing of personal data via Visit Kenya and how to contact us?

Visit Kenya controls the processing of personal data, as described in this Privacy Statement, except where explicitly stated otherwise. Visit Kenya is a private limited liability company, incorporated under the laws of Kenya and has its offices at 1025 Bruce House, Nairobi, Kenya.

Requests from law enforcement should be submitted to the office in writing.

Sensitive personal information

Sensitive personal information’ is any information that, if leaked or illegally used, could easily lead to the infringement of human dignity or cause harm to an individual or their property. When using Visit Kenya services, the following sensitive personal information may be collected by Visit Kenya or a third party vendor:

Information necessary to process your payment (such as your bank account and payment card number, provided by you or in your name),

Information about minors, provided with the authorisation of the parent or guardian (see below for further information),

Location information, in order to show you city guides, to recommend the accommodation and attractions closest to your current location or to give other recommendations.

Please note that, when using our services, the type of accommodation you search for might reveal sensitive information about your sexual orientation. Similarly, the food preferences you indicate when booking a flight might also reveal sensitive information about your religion and health.

We will ask for your consent before we collect sensitive personal information. However, where you voluntarily provide sensitive personal information, we will assume that you have given us consent to process that information within the context it was submitted.

Children’s personal information

In China, people under 16 years of age are not permitted to use Visit Kenya. We only process personal information about children with the consent of their parents or legal guardians, or when the information is shared with us by the parents or legal guardians themselves.

If we become aware that we’ve processed the information of a child under 16 years old without the valid consent of a parent or guardian, we will delete it.

International transfer and recipients of personal information

To be able to provide our services, we will share your personal information with third parties. In many cases, your personal information may be transferred and stored outside of China in order to send the data to these third parties. We will ask for your consent before making such a transfer. The reasons for the transfer, as well as the recipient categories for this personal information, are stated below.

In order to complete your Reservation, we transfer relevant reservation details to the Service Provider you have booked. This is one of the most essential things we do for you. Depending on the Reservation and the Service Provider, the personal information we transfer can include your name, contact and payment details, the names of the people accompanying you and any other information or preferences you’ve specified when you made your Reservation. Other recipients include our service providers.

In addition, we may transfer your data to third parties for purposes not required to provide our services.

Automated decision-making

Automated decision-making refers to the activity of using computer programmes to automatically analyse, assess or make decisions on the following: personal behaviours, habits, interests, hobbies, finance-, health-, credit- or other status.

We rely on personal information to make automated decisions, such as providing the best price for you, depending on where you are based. When you search our apps or website, for example to find an accommodation, a rental car or a flight, we process your IP address to confirm whether you are in the European Economic Area (EEA) or in another country. We do this to offer you the best price for the region (EEA) or country (non-EEA).

Personalised recommendations

To improve your Visit Kenya experience, we provide personalised recommendation services, which make your search results more relevant to you. These results are ranked, by default, according to what we believe you will find most relevant. We do this based on your past bookings, dates and the length of your stay, the composition of the group you’re travelling with, where you are from and the actions you take during your search.

You can turn off personalised recommendations at any time. This can be done in the following places:

If you are using the app, go to your ‘Profile’, followed by ‘Settings’ and then ‘Personalisation’

If you are on the web, go to ‘Manage account’, followed by ‘Preferences’

If you are not logged in, go to ‘Manage your privacy settings’ on the main page

How to exercise your rights

If you have a Visit Kenya account, you can find the personal information we store about you in your account settings. This includes your name, email address, phone number, address and payment information. You can exercise your right to access, rectification or erasure, by viewing, changing or deleting this data at any time.

If you want to delete your account, you can also do this by going to account settings on the Visit Kenya website, clicking into the ‘Security’ section and selecting ‘Delete account’.

In addition to the above, if you’d like to exercise your rights to access your data or for that data to be erased, to unsubscribe from email marketing or to withdraw the consent you have given us to process your personal information, please delete your account.

To protect your personal information, we may need to verify your identity before completing your request. We will do this by asking you questions about your previous reservations with us. We will respond to your request within 15 working days, unless another time-frame is required by applicable laws.


Cookie statement

Whenever you use our online services or apps, we use cookies and other online tracking technologies (which we’ll also refer to as ‘cookies’ for the purpose of this Cookie Statement).

Cookies can be used in various ways, including to make the Visit Kenya website work, to analyse traffic, or for advertising purposes.

Read on below to learn more about what a ‘cookie’ is, how they’re used and what your choices are.


What are cookies and online tracking technologies?

A web browser cookie is a small text file that websites place on your computer’s or mobile device’s web browser.

These cookies store information about the content you view and interact with, in order to remember your preferences and settings or analyse how you use online services.

Cookies are divided into ‘first party’ and ‘third party’:

First party cookies are the cookies served by the owner of the domain – in our case that’s Visit Kenya. Any cookie we place ourselves is a ‘first party cookie’.

Third party cookies are cookies placed on our domains by trusted partners that we’ve chosen to allow to do so. These can be social media partners, advertising partners, security providers and more.

And they can be either ‘session cookies’ or ‘permanent cookies’:

Session cookies only exist until you close your browser, ending what is called your ‘session’. They are then deleted.

Permanent cookies have a range of different lifespans and stay on your device after the browser is closed. On the Visit Kenya platform, we try to only serve permanent cookies (or allow permanent cookies to be served by third parties) that have a limited lifespan. However, for security reasons, or in other exceptional circumstances, we might sometimes need to give a cookie a longer lifespan.

Web browser cookies may store information such as your IP address or another identifier, your browser type, and information about the content you view and interact with on digital services. By storing this information, web browser cookies can remember your preferences and settings for online services and analyse how you use them.

Alongside cookies, we also use tracking technologies that are very similar. Our website, emails and mobile apps may contain small transparent image files or lines of code that record how you interact with them. These include ‘web beacons’, ‘scripts’, ‘tracking URLs’ or ‘software development kits’ (known as SDKs):

Web beacons have a lot of different names. They might also be known as web bugs, tracking bugs, tags, web tags, page tags, tracking pixels, pixel tags, 1×1 GIFs or clear GIFs.

In short, these beacons are a tiny graphic image of just one pixel that can be delivered to your device as part of a web page request, in an app, an advertisement or an HTML email message.

They can be used to retrieve information from your device, such as your device type or operating system, your IP address, and the time of your visit. They are also used to serve and read cookies in your browser or to trigger the placement of a cookie.

Scripts are small computer programs embedded within our web pages that give those pages a wide variety of extra functionality. Scripts make it possible for the website to function properly. For example, scripts power certain security features and enable basic interactive features on our website.

Scripts can also be used for analytical or advertising purposes. For example, a script can collect information about how you use our website, such as which pages you visit or what you search for.

Tracking URLs are links with a unique identifier in them. These are used to track which website brought you to the Visit Kenya website or app you’re using. An example would be if you click through from a social media page, search engine or one of our affiliate partners’ websites.

Software Development Kits (SDKs) are part of our apps’ source code and unlike browser cookies, SDK data is stored in the app storage.

They’re used to analyse how the apps are being used or to send personalised push notifications. To do this, they record unique identifiers associated with your device, like device ID and IP address, as well as your in-app activity and your network location.

All these tracking technologies are referred to as ‘cookies’ here in this Cookie Statement.


How are cookies used?

Cookies are used to collect information, including:

IP address

Device ID

Viewed pages

Browser type

Browsing information

Operating system

Internet service provider


Whether you have responded to an advertisement

A referring URL

Features used or activities engaged in on the website/apps

They allow you to be recognised as the same user across the pages of a website, across devices, between websites or when you use our apps. When it comes to purpose, they are divided into three categories – functional cookies, analytical cookies and marketing cookies.

Functional cookies

These are cookies required for our websites and apps to function and they must be enabled in order for you to use our services.

Functional cookies are used to create technologically advanced, user-friendly websites and apps that adapt automatically to your needs and preferences, so you can browse and book easily. This also includes enabling essential security and accessibility features.

More specifically, these cookies:

Enable our website and apps to work properly, so you can create an account, sign in, and manage your bookings.

Remember your selected currency and language settings, your past searches and other preferences to help you use our website and apps efficiently and effectively.

Remember your registration information, so that you don’t have to retype your login credentials each time you visit our website or app. (Don’t worry, passwords will always be encrypted. )

Analytical cookies

These cookies measure and track how our website and apps are used. We use this information to improve our website, apps and services.

More specifically, these cookies:

Help us understand how visitors and customers like you use Visit Kenya and our apps.

Help improve our website, apps, and communications to make sure we’re interesting and relevant.

Allow us to find out what works and what doesn’t on our website and apps.

Help us understand the effectiveness of advertisements and communications.

Teach us how users interact with our website or apps after they have been shown an online advertisement, including advertisements on third-party websites.

Enable our business partners to learn whether or not their customers make use of any accommodation offers integrated into their websites.

The data we gather through these cookies can include which web pages you have viewed, which referring/exit pages you have entered and left from, which platform type you have used, which emails you have opened and acted upon, and date and time stamp information. It also means we can use details about how you’ve interacted with the site or app, such as the number of clicks you make on a given screen, your mouse movements and scrolling activity, the search words you use and the text you enter into various fields.

Marketing cookies

These cookies are used by Visit Kenya and our trusted partners to gather information about you over time, across multiple websites, applications, or other platforms.

Marketing cookies help us to decide which products, services and interest-based advertisements to show you, both on and off our website and apps.

More specifically, these cookies:

Categorise you into a certain interest profile, for instance, on the basis of the websites you visit and your click behaviour. We use these profiles to display personalised content (such as travel ideas or specific accommodations) on Visit Kenya and other websites.

Display personalised and interest-based advertisements both on the Visit Kenya website, our apps and other websites. This is called ‘retargeting’ and is based on your browsing activities, such as the destinations you’ve been searching for, the accommodation you’ve viewed and the prices you’ve been shown. It can also be based on your shopping habits or other online activities.

Retargeting ads can be shown to you both before and after you leave Visit Kenya, as their purpose is to encourage you to browse or return to our website. You might see these ads on websites, in apps or in emails.

Integrate social media into our website and apps. This allows you to like or share content or products on social media such as Facebook, Instagram, YouTube, Twitter, Pinterest, Snapchat and LinkedIn.

These ‘like’ and ‘share’ buttons work using pieces of code from the individual social media providers, allowing third party cookies to be placed on your device.

These cookies can be purely functional, but they can also be used to keep track of which websites you visit from their network, to build a profile of your online browsing behaviour and to show you personalised ads. This profile will be partly built using comparable information the providers receive from your visits to other websites in their network.

To read more about what social media providers do with your personal data, take a look at their cookie and/or privacy statements: Facebook (includes Instagram, Messenger and Audience Network), Snapchat, Pinterest and Twitter. Be aware that these statements may be updated from time to time.

We work with trusted third parties to collect data. We may also sometimes share information with these third parties, such as your email address or phone number. These third parties might link your data to other information they collect to create custom audiences or deliver targeted ads. For information on how these third parties process your data, please take a look at the following links: How Google uses information, Facebook’s data policy.

Non-cookie techniques – email pixels

We may also use techniques, such as pixels, which we don’t mark as cookies because they do not store any information on your device.

We sometimes place pixels in emails, such as newsletters. A ‘pixel’ is an electronic file the size of a single pixel, that is placed in the email and loaded when you open it. By using email pixels, we can see if the message was delivered, if and when you read the message and what you click on.

We also receive this information about the push notifications we send you. These statistics provide us with feedback about your reading behaviour, which we use to optimise our messages and make our communication more relevant to you.


What are your choices?

To learn more about cookies and how to manage or delete them, visit allaboutcookies. org or the help section of your browser.

In the settings for browsers like Internet Explorer, Safari, Firefox or Chrome, you can choose which cookies to accept and which to reject. Where you find these settings depends on which browser you use:

Cookie settings in Chrome

Cookie settings in Firefox

Cookie settings in Internet Explorer

Cookie settings in Safari

If you choose to block certain functional cookies, you may not be able to use some features of our services.

In addition to specific settings that we may offer on the Visit Kenya and apps, you can also opt-out of certain cookies:


To prevent Google Analytics from collecting analytical data on certain browser types visit the following link: Google Analytics Opt-out Browser Add-on (only available on desktop).


We always aim to work with advertising and marketing companies that are members of the Network Advertising Initiative (NAI) and/or the Interactive Advertising Bureau (IAB).

Members of the NAI and IAB adhere to industry standards and codes of conduct and allow you to opt out of behavioural advertising.

Visit www. networkadvertising. org to identify NAI members that may have placed advertising cookies on your computer. To opt out of any NAI member’s behavioural advertising programme, just check the box that corresponds to that company.

You may also want to visit www. youronlinechoices. com or www. youradchoices. com to learn how to opt out of customised ads.

It’s possible that your mobile device allows you to limit information sharing for retargeting purposes through its settings. If you choose to do so, it’s good to be aware that opting out of an online advertising network doesn’t mean you’ll no longer see or be subject to online advertising or marketing analysis. It just means that the network you’ve opted out from will stop delivering ads that are tailored to your web preferences and browsing patterns.

Some websites have ‘Do Not Track’ features that allow you to tell a website not to track you. We’re currently unable to support ‘Do Not Track’ browser settings.

How to contact us

Our cookie statement may also be updated from time to time. If these updates are substantial, particularly relevant to you or impact your data protection rights, we’ll get in touch with you about them. However, we recommend that you visit this page regularly to stay up to date with any other (less substantial or relevant) updates.